INTERNATIONAL CONFERENCE ON ROBOTICS & AUTOMATION | Media Management

INTERNATIONAL CONFERENCE ON ROBOTICS & AUTOMATION | Media Management

We were engaged to maximise the profiling opportunities the International Conference on Robotics and Automation 2018 represented for the Centre for Robotic Vision within general, academic, business leader and government representative audiences; with the intent to begin planting the seeds for engagement with the upcoming launch of the Robotics Roadmap at Parliament House in Canberra, as well as to highlight the Centre’s world-leading research and commitment to socially responsible robotics.

Approach

STEM Matters spent time in the lead-up to the conference developing key messaging, working with key spokespeople, liaising with media both present at the event and reporting from afar, organising press, TV and radio interviews, and identifying stories that would be well received by media.

Outcomes

  • STEM Matters translated the Centre’s revolutionary approaches to robotic advancement by using national mainstream media channels, government stakeholders and key STEM media to champion the ability of automation to improve the standard of living for all Australians.
  • STEM Matters showcased key Centre research efforts, experts and sessions within metropolitan radio and digital news outlets, and lucrative national television broadcasts.
  • Women’s leadership in the development of social robotics and addressing the gender pay gap in STEM careers were some topics utilised to generate interest with key media channels, positioning the Centre as a thought leader within science and society.
  • Stem Matters liaised with the Queensland Minister for Innovation, Industry, Tourism and the Commonwealth Games, Kate Jones, as well as Chief Scientist Alan Finkel, to ensure the Centre was featured within both of their speeches to delegates.

 

Achievements

The media campaign achieved widespread coverage including:

  • AM/PM and Drive talkback producers across Brisbane and national broadcasts.
  • Popular science, technology and robotics news outlets like Cosmos Magazine, Robotics Today and Science Friction (ABC)
  • The Project, Studio Ten and Ten Eyewitness News
  • Mainstream STEM education media including the Short & Curly podcast (ABC)
  • Online news portals including Gizmodo, Buzzfeed and Daily Mail
  • Business and technology journalists at the Courier Mail and Australian Financial Review.

 

Project links

https://icra2018.org/

https://www.abc.net.au/news/2018-05-23/international-robotics-automation-experts-brisbane-conference/9783156

https://www.brisbanetimes.com.au/national/queensland/brisbane-set-to-lead-the-way-in-national-robotics-development-20180520-p4zgg3.html